Website Design & Development

Bespoke Software Development

3D Visualisation

WK STONE

WK Stone is Australia’s leading premium stone supplier.


WK Stone provides innovative design options to the architectural and design communities as well as homeowners. One of the first companies to bring giant porcelain sheets, QuantumSix+ to Australian market.

In 2015, WK decided to elevate its online customer experience and streamline the operations prior to introducing this innovative product.

WK Stone transformation story is a remarkable one.
From humble beginnings, driven by sheer determination and vision of just one young man, to a medium size local company (this is where we came in) to enterprise level business with multi-million turnover. We are proud to be part of this journey.


The smart tech solutions we delivered, helped WK to challenge global competition and significantly increase their market share.


In short, this is what we did:

• CMS-driven and fully responsive website

• 3D On-Line Visualiser

• An online wholesale warehouse inventory and sales management system

• Mobile Inventory App
• Integration with Enterprise Resource Planning software


Website

The redesigned website has been functioning very effectively as an interactive interface between WK Stone, its current and prospective clients.

This fully responsive and CMS-driven site demonstrates the quality of WK Stone brand, showcasing its wide product range and the real time inventory that exceeds 30,000 slabs of stone in Sydney, Melbourne and the Gold Coast.

Visualiser

Visualiser is an online 3D design tool that allows users to configure and interact with products within real environments.

Customers can choose from a variety of surface finishes, mix & match a wide range of colours to design kitchens, bathrooms, alfresco and commercial spaces.


Visualiser has proven to be a highly effective selling tool.


It played an important role in promoting WK’s latest addition to their premium range of products, QuantumSix+ porcelain sheets.


Hyper-realistic 3D imagery was used in both print collateral and social media to build up anticipation and excitement about the WK new range as well as generate leads and secure pre-orders, three months prior to the launch of the product.


Visualiser has helped to inspire customers, drive sales and scale WK's business.


3D Visualiser creates an immersive online experience where clients are not just spectators but co-creators, personally invested in products that become unique and special to them. No picture or video can achieve this level of engagement.


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We love our refreshed website and brand new online Visualiser, it is beautiful, clean and easy to navigate … everything we had hoped.

Your patience, creativity and intuition have been a pleasure to work with. We are grateful for your informative guidance, patience and responsiveness throughout the entire Visualiser building process.

You really took our project to the next level! We have received an enormous amount of positive feedback from our clients and potential clients.

I look forward to a continuing relationship with Web Element as WK Stone introduce new products and directions. It was a great learning experience and I recommend Web Element with the utmost confidence.

Julie-Ann North

Marketing Manager at WK Stone

Fabricator Assist

Fabricator Assist, an industry-first B2B customer portal - the wholesale warehouse inventory and sales management system optimised for speed and flow - became a game-changer for WK’s business.


Online Ordering System allows WK customers to:

• View their price list

• Place orders

• Request volume discounts

• Check stock levels

•Receive electronic invoices as goods are picked up

•Check archived invoices

•View PDF’s on items of various topics







Mobile Inventory System

Enables over a thousand slabs a day to be simply and efficiently catalogued with a barcode scanner, while saving WK business time and money by replacing long hours, if not days of manual labour.

A unique point of difference is the "Order Fulfilment Module" that provides unparalleled convenience for WK’s customers while they place and collect complex and bulky orders. It significantly increased customer satisfaction and provided WK with its sharp competitive edge.


Software Integration

Fabricator Assist has been designed and built to handle WK’s numerous specific requirements. It’s easy to use and customise. It has been integrated with Enterprise Resource Planning software to meet the needs of rapidly growing WK business.

software integration
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I have been working with Web Element for in excess of 10 years.  We have given Web Element a number of challenges over the years including web sites, SEO, e-commerce and visualizers.


The most challenging job that we have given them was to build a web-based customer interaction application called “Fabricator Assist”.


Web Element team was very quick to grasp the Fabricator Assist concept and the application was built on time and within budget. After operating for three years, we continue to easily tweak it as the market requires. Web Element even hosts the application which performs very well.


Thanks to Web Element, Fabricator Assist has helped us streamline, save money and create numerous efficiencies within our business.


This application is a real winner!


I would highly recommend Web Element to anyone requiring creative web-based solutions that work.

Mark Norman

General Manager at WK Stone.

Project statistics

60%

Traffic increase

>1,2m

Renders generated

32%

Engagement increase

>40%

Sales increase

What would 40% sales increase mean for your business?